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Mole Valley Farmers Straights Market Report | Mole Valley Feed Solutions 

Mole Valley Feed Solutions

Straight Feeds

Read the latest Straights Market Update >

The Alternative Feed Team consists of:

Lifton Mill Tel: 0845 6027 321 / 01566 780261

David Vinall - Head of Alternative Feeds, Blends & Minerals

Alternative Feed Traders

Judith Clifford
Merie Dart
Tony Gould
Karen Soul 

Customer Service and Administration

Sharon Ellis, Alison Bartlett, Charlotte Wonnacott & Debbie Gillbard

Hungerford Tel: 01488 240010

Jeremy Strutt
Mike Holland
Sandra Croughton - Alternative Feed Traders

Jay Fairbrother - Customer Service and Administration

Carmarthen - Tel: 01267 223716

Janet Lewis - Alternative Feed Trader

About us:

We have a team of traders and a dedicated customer service and administration team selling in excess of 150,000 tonnes of straight feeds per annum.  Combined with the feed we produce at our six production plants we sell well in excess of 500,000 tonnes of feed each year. This gives us a very good level of buying power when we are negotiating with importers and suppliers which in turn helps us to be very competitive on pricing.  We have a fleet of 33 of our own lorries delivering animal feeds onto farm both for our own company and third parties. In addition we use several approved outside haulers. The size and quality of this fleet enables us to give an excellent level of service on Straights deliveries.

We aim to give a first class service in all areas of Straights Trading:

  • market information
  • buying advice
  • product availability
  • deliveries, administration and product quality with fully traceability

In addition to the office based team, we have over 50 on farm and in store feed sales specialists, who can give advice on providing feed and feed systems to milk, beef and lamb producers. We also email out our Straights Newsletterwhich keeps you informed of prices and price trends as well as product availability and buying opportunities. If you would like to receive a copy by email, please let us know at


The Product Range

Mole Valley Farmers supply a wide range of high quality straight feed materials from approved suppliers, out of approved stores and ports, all to a specific quality specification. Products include traditional straights, moist feeds, processed grains, straights replacers and specialist ingredients such as fats and protected proteins.


Store Locator For website enquiries and online orders phone 01769 576419 (8.30am - 5.30pm 5 days a week)