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Secure online shopping at Mole Valley Farmers

At we understand the importance of website security when shopping online.  Details of the measures we have taken to protect the information you provide us is explained below.

Site Security uses SSL encryption technology for all online transactions.  SSL technology prevents you from inadvertently revealing any personal information.  You will be able to tell when certain pages on the site are secure (encrypted) when the ‘http’ at the front of will be replaced by ‘https’ in your browser’s address bar.  You will also notice a padlock at the bottom right of your browser which means you are within a secure area of the site.  This should always be visible when entering personal details or payment information.

In addition, the website utilises the following additional security features:

  • AVS (Address Verification System) - this allows the website to check the House Number and Post Code of the card holder's billing address against the information held by the card issuer.
  • CV2 (Card Security Code) – this allows the website to check the three digit security code on the signature strip on the back of VISA or MASTERCARD cards.
  • Secure Server software - our website uses Secure Server software that encrypts your credit or debit card information as well as your passwords to ensure your transaction with us is protected when sent over the Internet.  In addition, we DO NOT store any card details on our servers.


3D Secure - Verified by Visa (VbV) and MasterCard SecureCode (MSC) 


What is it?

Verified by Visa (VbV) and MasterCard SecureCode (MSC), often referred to as 3D Secure, are the very latest fraud prevention initiatives launched by these card issuers.  Both schemes work in the similar way, forcing customers to enter a password (or certain characters from a password) before a purchase can be confirmed.  It is an additional level of security often regarded as the online version of Chip & Pin. 

How it works

If your card issuer is participating in the scheme and your card has already been enrolled you will be asked to enter a password (or certain characters of your password) prior to completing your order.  If your card has not been enrolled with the scheme then you will have the opportunity to do so at this point.  You will automatically be taken through the registration process where you will be asked to create an online password.  This registration process is provided directly by your card issuer.  Once enrolled, you will be able to continue with the order and complete your transaction.  Your password can then be used for future purchases on and other participating websites.

Supported Card Types

The following card types are applicable for 3D Secure:                                             

  • Visa
  • Visa Electron
  • Visa Delta
  • Maestro
  • Mastercard
  • Solo


Further Information:

If you have any further questions about 3D Secure or about site security in general, please email [email protected] or call our customer services team on 01769 576419.


Store Locator For website enquiries and online orders phone 01769 576419 (8.30am - 5.30pm 5 days a week)